PUBLIC RELATIONS MANAGER

A Public Relations Manager holds a key position in each and every field he works in. He is considered to be the nucleus of an organization.  The public relations manager deals not with the products but with the employers or clients. He plans and develops the public image of his client in such a way that they stand tall among other competitors.

The public relations manager should hold press releases and conferences. He should also arrange to conduct corporate events which his client or organization is conducting. This will help in maintaining and improvising the goodwill of the respective client.

An organization, in order to prove and point or make a point of view in an interview or media release, seeks the help of a public relations manager.  He is always updated about the political, social and economic trends. He helps the organizations stay updated according to these trends.

In large corporate, the public relations manager guides and supervises a team of public relations officers who are actually specialists in the field. The advertising, promotions and marketing team join hands with them to organize organizational events and campaigns to uplift the image of the corporate.

The public relations manager creates events, magazines and newsletter as a part of internal communication to update the employees of the happenings and upcoming events in the organization. The financial managers mainly benefit from this.

An organization’s top level sector find it easy to address media, as the public relations manager would have already drafted the speech for the topic on which they have to address. They organize interviews and many other forms of public contacts.

They should always be in cordial relation with the law team of an organization as they are bound to fall in legal problems at times. So it is always better to consult everything with the legal team to maintain a legal accuracy before addressing the public.

A degree in public relations or a Masters in Public relations will earn a good position in a reputed organization. These days the government also appoints a public relations team to assist them. Almost all sports team appoint a Public relation manager who travel with them and help them to organize events and interviews.

For a fresher, the remuneration will be two-three lakh per annum. An experienced professional will be earning more than four lakhs per annum. A public relation manager in a government organization will be paid more than a lakh per month. The same payment is for the public relations manager who is recruited with a sports team.