Evolution of Digital Marketing: How It’s Shaping the Future

Almost 170 million people use social media regularly in a world where there is an expectation that every working professional has a basic understanding of digital marketing. Marketing via digital media can be defined as the use of the Internet or other electronic media for promoting goods. Almost every person consumes digital content on a regular basis. It is inevitable that traditional marketing channels will disappear very soon, and the Internet market will take over completely.

By reaching a larger audience more quickly, you may have the opportunity to reach more people. A significant percentage of traditional marketing departments and agencies have lost their customer base to technological advancements. This has helped digital marketers make the most progress.

Throughout digitalization, it was noted that fewer people were shopping in-person in marketplaces, and today a greater number of people are doing so for themselves and their families. Having your business advertised online has several benefits, since you want to reach the right audience and the correct audience is online. The evolution of digital marketing is therefore important to understand.

Changing face of digital marketing

There was a birth of the phrase “digital marketing” in the 1990s. Throughout the early part of the 20th century there was a real transition to the digital age, as a result of the internet and the Web 1.0 platform. Despite being able to acquire the necessary information, users of the Web 1.0 platform were unable to distribute it online. Digital platforms were still a source of concern among marketers around the world. There is the beginning of the evolution of digital marketing. Since 1994, the digital market has been slowly transforming, allowing new technologies to enter the market. The Yahoo web search engine was introduced by Yahoo, while the MSN search engine was introduced by Microsoft. A two-year period later, when the internet bubble burst, the smaller search engines either disappeared or were absorbed by the titans of the industry

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