MARKET RESEARCH MANAGER

All companies these days want to know the tastes, likes, dislikes, hobbies etc about a customer before they want launch a product. To help them in this stage, a professional steps in and help and guides them. He is called the MARKET RESEARCH MANAGER. This is because a products success lies in the hands of the customer and if it is manufactured and launched without knowing the likes and dislikes of the customer then the product will be a failure.

A Market research Manager is a person who selects the exact supporting systems like techniques and methods which are required by the business. Once the selection of the methods and techniques are over, the market research manager develops and assists n developing the instruments needed for research.

The Market research manager is required to closely work with the Directors of Market Research Project team and the vendors in market to ensure successful and perfect execution of the work they have undertaken. He should possess goof communication skills in order to communicate with clients. He should get in-depth in to understanding the documents. He should design the questionnaires and proper guiding materials. A good quantitative and qualitative research plan for the product to be launched should be designed in all stages. During the field work he should ensure full team work and he himself should get involved and work with the project directors.  He should be able to interpret the reports and data collected, provided or written.

Once the project is completed, the Market research manager reviews everything right from the data collected, reports and many recommendations which are business oriented to the client.

To become a MARKET RESEARCH MANAGER, a degree in marketing or an MBA will be an added advantage. The initial remuneration will be to lakhs per annum while an experienced professional will earn more than six lakhs. Top organizations will pay lakhs per month.